Argentina has emerged as one of Latin America most dynamic gambling markets, driven by strong digital adoption, mobile first behavior, and a rapidly expanding online gambling sector. A recent industry report by GR8 Tech reveals key insights into how Argentinians play, bet, and interact with iGaming brands.

Argentina Gambling Market: Key Numbers at a Glance

The Argentine gambling market continues to grow at scale, supported by high internet penetration and an active player base:

• Total market GGR reached $3.92 billion
• Annual betting turnover exceeded $27.3 billion
• 37% of the market is operated by licensed providers
• 43% of gambling activity comes from online channels
• Around 8 million active players
• Internet penetration stands at 96%
• Preferred devices: smartphones (63%) and desktop (36%)

These figures highlight a market that is already digital-first and still far from saturated.

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Leading iGaming Brands in Argentina

Several international and regional operators dominate Argentina’s online gambling space. According to the report, the top five iGaming brands by market presence are:

1. Betsson

2. BetWarrior

3. Bet365

4. Bplay

5. Betano

These brands benefit from strong localization strategies, recognizable branding, and a wide portfolio of sports betting and casino products.

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Who Is the Average Argentine Online Gambler?

The typical online gambling user in Argentina falls into a young, digitally savvy demographic:

• Age group: 25–34 years old (35%)
• Main discovery channels: social media (50%) and search engines (40%)

Player Motivation

For online sports betting, the main drivers are:
• Making money (50%)
• Passing time or entertainment (40%)

For online casino games, motivation is evenly split between:
• Earning money (40%)
• Enjoying the gameplay experience (40%)

This shows a balanced mix of profit-oriented and entertainment-focused behavior.

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Most Popular Gambling Products in Argentina

Online casino games clearly dominate player preferences:

• Casino games: 71.9%
• Sports betting: 23.3%
• Card games: 19.2%
• Lotteries: 18.2%
• Bingo: 12.4%
• Other formats: 9.1%

Casino content remains the core growth engine, while sports betting continues to attract a strong secondary audience.

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Social Media Platforms Argentinians Use Most

Social media plays a critical role in player acquisition and brand engagement. The most popular platforms in Argentina are:

1. WhatsApp — 93%

2. Instagram — 86.7%

3. Facebook — 82.3%

4. TikTok — 58.4%

5. Facebook Messenger — 55%

6. X (Twitter) — 47.2%

7. Telegram — 44.1%

8. LinkedIn — 29.9%

9. Threads — 11.7%

10. Reddit — 10.9%

11. Snapchat — 10.3%

For iGaming operators, WhatsApp, Instagram, Facebook, and TikTok remain the most effective channels for visibility and engagement.

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When Are Argentinians Most Active on Social Media?

Timing also matters. The report highlights clear daily engagement peaks:

• 7:00–12:00 p.m. — 43.7%
• 3:00–7:00 p.m. — 24.4%
• 5:00–12:00 a.m. — 13.5%
• 12:00–3:00 p.m. — 11.1%
• 12:00–5:00 a.m. — 7.2%

Evening hours dominate social activity, making them prime time for gambling-related content, promotions, and brand messaging.

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Why Argentina Matters for iGaming in 2025 and Beyond

With high internet penetration, mobile-first users, and a young player base, Argentina is positioned as one of the most attractive gambling markets in Latin America. The growing share of online gambling, combined with strong engagement through social platforms, creates significant opportunities for operators, affiliates, and technology providers.

 

As regulation evolves and licensed market share increases, Argentina’s iGaming ecosystem is expected to continue expanding — both in revenue and in sophistication.